If the concept of white labeling sounds confusing, it doesn’t have to be. In a nutshell, white label marketing is hiring an agency to create content for you, and you claim it as your own. It’s the difference between sitting at a computer sweating over what to write and putting your energy into what you love: your business.
Often, creating engaging content is intimidating and time-consuming, so how are you supposed to keep up? One way to become overwhelmed by marketing demands is to attempt to do it all yourself. Who has the time? That’s part of what makes white label marketing so appealing: you get to shine while someone else does the footwork.
Let’s say your business sells knitting patterns. Both take a considerable amount of time. How will you design patterns if you spend all your time writing?
Perhaps you say, “I can write my own blogs.” And maybe you can. Maybe writing is your thing. But if you’re saying to yourself, “I’ve got to write my weekly blog and I’d rather crawl through glass,” then white labeling may be the answer for you.
Why work with a white-label agency? For several reasons.
One is to increase your visibility. Is it worth it? Of course, it is; it’s branding.
Not everyone can write; it’s a specialized skill. Some people hate it; for others, it’s a wordsmith’s playground. They take a subject, research it (and that alone can save you tons of time), and spin it into readable content.
People read blogs. They do this for a few reasons: generally for information and entertainment, and to stay in the know. Blogs are your method of communication with your customers and potential customers. It helps to have a white label company write your blog, edit it, and submit it to you. Imagine not having to write because a writing expert does that for you.
Meanwhile, sit back with that cup of coffee, read the blog, and approve it. You get to be the one who decides when it goes live. If there’s extra fine-tuning needed, your white label agency does that for you.
It’s the best of both worlds. You put your talent to good use while concentrating on what you do best, and your white label agency focuses on what they are good at. It’s like adding fertilizer to your product and watching it grow.
When you have a business, you should be able to enjoy it. After all, that’s why you started it, right?
So the question you should be asking yourself isn’t why you should work with an established white label company. The question is why wouldn’t you? It’s an investment in your freedom.