Every retailer knows that the past few years have come with a lot of changes. Some of these changes have been good, and some have been challenging, but the retail industry has proven that it can adapt and overcome. In 2023, it’s time to kick things into high gear, put the past behind us, and look forward with optimism amid limitless opportunities.
If you’re ready to make 2023 the best year yet for your retail store, check out the following retail marketing strategy tips:
1. Host Store Demo Experiences
Shoppers are ready to get back to the traditional shopping experience. After all of the changes brought on by Covid-19, consumers want personal experiences that form real connections with retailers. Online shopping remains popular, but it can’t touch the effect store demos have on customer experience and revenue growth.
You may be thinking that you don’t have the time or resources to manage a store sampling experience, and you’re probably right. Thankfully, a retail marketing solution like Demo Wizard can make the process easy. Store demo experiences capture the attention of shoppers, and they have been proven to keep customers engaged for longer. This means more time spent in your store and more opportunities to build store loyalty.
Contact Demo Wizard to schedule your free demo and personalized consultation. Learn more about our retail marketing solution today!
2. Harness the Power of BOPIS
Buy online, pay in store (BOPIS) is a retail marketing strategy that has been used by big retailers for years, but the pandemic proved that it’s what consumers want. You might think that encouraging online shopping is a mistake, but when you offer BOPIS, it actually works to your store’s advantage.
When someone shops your store online, they still come to the store to pick up their order. This gets them in the door, and once inside, you can market more products and create word of mouth marketing opportunities. Increasing engagement after capturing a customer’s attention means they spend more time in your store, equating to more sales.
3. Form Real Connections Online
Social media may exist online, but it has real-world implications for retail marketing success. In-store promotion opportunities, store sampling experiences, in-store displays, and more are all things you can feature and promote on social media, and these are the kinds of things that get shoppers into stores.
Additionally, look for opportunities to engage customers on social media. Check your store’s reputation regularly, and respond to both positive and negative feedback. Assure customers who present negative feedback that you care, and thank customers who share positive experiences. All of this ties back into WOM marketing for retail success, and customer experience is what’s going to capture more floor traffic and result in greater sales in 2023.
Contact Us to Schedule Your Free Demo
To learn more about Demo Wizard as the retail marketing solution of choice in 2023, call (510) 859-8919 today to schedule your personalized consultation and free demo. You can also click to schedule your consultation online right now.