Why brands must build communities from their social media following

Decommerce is a company that is leveraging web3 technology to help brands to develop their own communities around their products and to create a pool of passionate and raving brand followers. Our mission is simple :We help people grow their businesses by empowering their community to directly engage, create and collaborate.

Research has proved that brands do not have access to 98% of their social followers, resulting in inefficient spend and lesser ROI per year. But why did social media marketing seem to work at the beginning?

Reasons why social media worked in the past

By definition, social media marketing is “the process of gaining website traffic or attention through social media sites.” In other words, it is a way to reach out to potential and current customers via the various social media platforms that they use. So why was the rise of social media marketing so important?

  • For one thing, it leveled the playing field between small and large businesses. In the past, only big businesses had the resources to reach out to a large number of people through traditional marketing channels such as television and radio. In the early days of social media marketing, even the smallest businesses could reach a large number of people with relatively little effort and expense. 
  •  Another reason why social media marketing became so popular is that it allowed brands to connect with customers on a more personal level and formed communities that are brand loyal . In the past, businesses were somewhat removed from their customers; there was no way to directly interact with them except through customer service channels an Decommerce is imprint this further by giving brands a more personal approach to their self hosted communities.
  • With social media marketing, businesses could connect with their customers instantly and on a regular basis. This interaction helped build trust and loyalty between the customer and the business but this connection has dwindled in recent years as organic reach on social media platforms has been drastically reduced.
  • An added benefit of social media marketing was that it can helped to  create a  “buzz” around your business. If you can get people talking about your business on social media, you are more likely to generate interest in what you do. This interest can lead to more website traffic, more customers, and more sales.

Reasons why you must have community around your brand

In today’s business landscape, brands are facing myriad threats. Chief among these are unsustainable customer acquisition costs, low customer loyalty and low organic reach on social media. The solution? Collaborative commerce, where brands, creators and customer communities are directly connected. Here’s why this direct connection is so important.

The Case for Collaborative Commerce

In traditional commerce models, brands rely on third-party platforms to reach their customers. These platforms hold customer data centrally, making it difficult for brands to cultivate relationships with their customers. Moreover, these platform businesses typically take a cut of any transactions that occur on their site—meaning that brands have less margin to work with.

With collaborative commerce, brands can connect with their customers directly. This direct connection allows brands to collect data themselves and build more intimate relationships with their customers. In addition, collaborative commerce enables brands to reward their most active and influential customers—further encouraging loyalty.

In addition, by owning the customer relationship and data, collaborative commerce gives brands more control over their destiny. They’re no longer beholden to the ever-changing whims of third-party platforms.


Collaborative commerce is a direct connection between brands, creators and customer communities. This direct connection is crucial because it allows brands to collect data themselves, fostering more intimate relationships with customers. What’s more, collaborative commerce gives brands more control over their destiny—they’re no longer at the mercy of ever-changing third-party platforms. If you’re looking for a way to future-proof your brand, collaborative commerce it is and you can get a free trial of the Decommerce community module from their website.

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