Is SEO still a thing? Is it relevant in today’s digital marketing environments? The answer is yes, and more so than ever. Search engine optimization is still important for any website, old or new. Your ability to be “recognized” by search engines relies on your efforts to optimize your content for greater visibility and traffic.
When it comes to search engine rankings, it’s not just the matter of traffic a website generates, but the quality. The quality of website content enables search engines to find information, products, and services. Without SEO, a website or blog is as good as invisible.
Why is SEO still relevant?
The overall purpose of having a website is to promote something – a personal message or service, a product, or a business. Such attention grabs viewers and can lead to product sales, information, or services. As such, a website and/or blog is the perfect vehicle to explain what you offer to potential viewers or buyers. For example, potential buyers need to know what is for sale, its price, and how to buy it. If a website is to provide information, getting that information “out there” is essential.
Today, search engine optimization isn’t just about choosing the right keywords. Search engines look for usability. That means the website must be easy to navigate and user-friendly. It must load quickly. In this way, search engine algorithms notice it and it will rank higher than other sites offering the same products or services.
A website or blog needs to be optimized for search engine “searching”. By optimizing a website with certain keywords that a user is looking for, it will rank higher in visibility and make it easier for the user to find what they’re searching for. SEO makes it easier for search engines to find you.
Targeting traffic is the basis of good SEO
When searching for information online, most users type in specific keywords or phrases that help them search for information or relevant websites. If a website utilizes basic SEO, it is more likely to appear in the top search engine results pages or SERPS. That means using relevant keywords in page titles, article or blog content, and headings.
Good SEO is an excellent way to promote a website, products, and services. Every page on a website should be search engine optimized, from product descriptions to blog content, to webpage content and use of titles or subtitles throughout.
Additional considerations for SEO
Search engine optimization requires careful thought and consideration to a number of techniques and methods involved in developing website or content. The size of headings and post titles, and use of internal and external links, as well as long-tail keywords are all involved in developing a website or blog that utilizes successful SEO techniques for optimal results. A person doesn’t have to be an expert in computer language to be successful when it comes to SEO. It’s about learning the basics and practicing good, basic SEO techniques. If you are looking for an Indianapolis SEO firm, give Craig Cooper SEO a call.