Neuromarketing in SEM: Unlocking the Secrets of Consumer Decision-Making

Whether it is about social shares, ORI, or views, digital marketers can measure everything. However, marketers still need to measure the basic analytics of emotional resonance. The neuromarketing field, also called consumer neuroscience, predicts the decision-making and behavior of the potential consumer. Neuromarketing is the neuroscience application to marketing and is considered more revealing than self-reporting target groups, surveys, and conventional market research techniques. 

Definition of Neuromarketing

Neuromarketing technology assists the best Google AdWords Company in Bangalore to make intelligent strategic decisions. Conventional digital marketing strategies are restricted when you need to understand consumer preferences in detail. That is why neuromarketing helps marketers to get an idea about the brain’s response to particular stimuli like color, email header, design, product packaging, and other marketing aspects.

Many companies are implementing neuromarketing strategies to influence customers through better segmentation. Neuromarketing can segment the consumer’s brain according to psychographics or demographics. Another best neuromarketing way is sleep nudging, as customers can be highly influenced during the sleeping windows. Neuromarketing does not rely on customers to accurately and willingly report emotions. It attaches psychological reactions to some segments of a message or an ad and provides insight by revealing different messages into a customer’s brain at a subconscious level.

You can create a difference in your companies marketing communications by understanding the neuromarketing principles. Many companies like PepsiCo., The Weather Channel, eBay, etc., offering an extensive product range, are already implementing neuromarketing in running focus groups, designing marketing campaigns, and conducting marketing research.

Neuromarketing Principles

The neuromarketing field is new and, thus, relatively complicated for many people. It is bringing ease into digital marketers’ lives. Traditional market research reveals lesser than neuromarketing for customers, reading the brain activity. Thus, neuromarketing technology assists marketers in understanding how a particular person’s brain reacts to specific circumstances using various tactics and resources. Below we have mentioned some neuromarketing principles to retain and obtain new customers. 

• Scarcity

It is evident that if a specific service or product is short or scarce in supply, people will tend more toward it. The fear of losing or missing something is stronger than gaining something. Digital marketers often implement the scarcity concept to drive increased product demand. 

• Habit Psychology

Habit creation logic is simple and is all about repetition. Allow your audience to crave your presence by becoming their habit, unintentionally or intentionally. It is also applicable to any business. That is why subscription services and gamification have become very popular lately. 

• Understanding the emotion

The primary neuromarketing objective is to understand people’s emotions, implementing various techniques. It helps the company offering Google ads services in Bangalore to change how people think about a specific product or service. It is one of the best ways to change the marketing ads or campaigns in how customers react most. Many reputed organizations are using neuromarketing technology for this purpose and driving huge success for the companies. 

• Social proof

According to consumer behavior, if many people start buying a specific service or product, it becomes social proof, and more people follow that specific behavior. It increases the demand for that particular service or product. For instance, marketing testimonials are one of the best ways to attract customers, as watching how people benefit from that specific service or product will act like a powerful force for following similar behavior. 

Different Neuromarketing Techniques in Digital Marketing

There are several companies and agencies using neuromarketing strategies to flourish their business. These methods include:

• ECG

Electrocardiogram or ECG records various electrical signals on the scalp inside the brain neurons. Marketers implement it to improve branding and ads while revealing the engagement level and customer recall. 

• Pupilometry

It measures whether the pupils of the customers are diluted and improve ads, marketing, and website design as it can reveal the engagement level. 

• Facial coding identities 

Facial coding recognizes facial expressions and can be used in getting a general emotional response like surprise, sadness, happiness, fear, and many more. It can also enhance the engagement level of the ad content. 

• fMRI

Functional magnetic resonance imaging identifies the brain’s blood flow, related to improved neural activity. Marketers implement it in their strategies to improve the brand and set the price since it involves emotional recall, response, and engagement levels. fMRI gives a precise idea about the preferences and interests of the customer by reading different brain activities. 

Top Neuromarketing examples

There are a few basic neuromarketing concepts that anyone can use in scoring high conversion rates, and they are easy to follow. Below we have mentioned some of the top examples of neuromarketing.

• Color psychology

It is necessary to use the appropriate colors to grab the customer’s attention. For example, the biggest mistake a company can make is to implement purple or pink colors for a brand logo that sells outfits of men. Thus, selecting the right color is vital while running a company.

• Focusing on senses

Sometimes the packaging or surface of the product feels different in the hands than in the eyes. The primary sensory branding used is to appeal correctly to the customer’s senses. 

For instance, scent marketing is the art of considering the marketing messages, brand identity, and targeted audience and creating a scent to amplify these values. Another example of olfactory marketing is Abercrombie & Fitch, adding its scent line to its woody and intense aroma collection.

• Audio branding

The branding strategies should always continue with visuals and include audio branding. It is another powerful way of getting customers to remember your brand name. Ads with a characteristic background sound or voice can quickly make customers remember the brand name. Almost every leading brand includes an easily memorable and short audio logo. Audio branding works with other branding strategies to create stable images in customers’ minds about what you do, who you are, and what your brand stands for. 

Conclusion

Breaking through the clutter of digital marketing is becoming increasingly tough, and digital marketers understand the basic human emotion roots, including an enormous benefit. Neuromarketing integrates both outbound and inbound marketing strategies. Thus, neuromarketing is crucial in better understanding your customer preferences if your budget allows.