Businesses have a means to integrate with the messaging service and gain access to its enormous user base thanks to the WhatsApp Business API. With this, business owners may engage with and interact with their customers in ways that weren’t before possible in real-time.
The WhatsApp Business API enables you to produce personalised content for your clients and send them promotional offers, which might help you develop new revenue streams. You may also use it to send alerts on orders or sales and keep tabs on customer activity all day long.
The key advantages of using the WhatsApp Business API for your business are covered in this article.
Now let’s get started without further ado.
Here are the benefits of Using the WhatsApp Business API for Businesses
1. Movie Ticket Booking
If your movie theatre or chain has a solid reputation, you can utilise the WhatsApp Business API to assist distribute movie tickets to your patrons. Also, WhatsApp Business API will make it possible for companies to include it into their corporate applications.
Once the client has purchased the ticket, WhatsApp API will collect customer information such as name and contact information in order to send movie tickets.
When consumers use their ticket in the theatre or any other site, the system will immediately generate a unique QR code for them. The customer experience is enhanced by removing the requirement for the consumer to hunt through their emails for the ticket and instead allowing them to just show the attendant at the theatre the QR code.
2. Login with WhatsApp
Because so many people use WhatsApp, adding WhatsApp Login to your app and website enhances user experience. Your online and mobile users will have a more seamless experience when using the WhatsApp login validation since they won’t need to enter their passwords, phone numbers, or one-time passwords (OTPs).
By doing this, you’ll increase login conversions and cut down on login time.
Platforms based on the WhatsApp Business API setting up a WhatsApp login for your website.
- Increase sales and conversions: The key to making money is making sure that your consumers are pleased with their overall experience, so keeping them informed at every stage of the buying process will make all the difference.
- A WhatsApp Business API, can track orders, provide customer service, answer inquiries, and gather instant consumer feedback when coupled with e-commerce platforms.
4. Automate Customer responses
Businesses may respond to client inquiries on WhatsApp much more swiftly now. This might lead to higher conversion rates and happier customers.
Automation for WhatsApp customer service helps manage time-consuming and repetitive operations around-the-clock.
Additionally, WhatsApp Business API may handle incoming service requests outside of business hours, saving your personnel money on overtime pay or time spent on repetitive activities like entering contact information.
Additionally, customer service automation technologies assist in lightening the load on your salespeople so they can focus on forging connections with your clients.
A few more benefits of using the WhatsApp API include:
Many systems, such as WhatsApp, Instagram, Facebook, and email, allow for speedy responses.
Help your agents by guiding them in setting case priorities and customising communications.
To make customer interactions more effective, develop a simple chat menu from which users can choose.
You may automate the order and ticketing processes with WhatsApp by sending product catalogues and starting orders.
After a customer makes a purchase, you can automatically and individually thank them over WhatsApp.
5. Create a strong brand identity by Green Tick
About 7 out of 10 buyers only buy from reputable brands.
Your credibility and brand recognition will rise after you receive a green tick on WhatsApp. The green tick will serve as a reminder of your account and stop con artists from utilising your company’s name in their con. Gaining your audience’s trust will also increase engagement, which typically yields a higher return on investment for your marketing endeavour.
Sadly, this feature is not available with the default WhatsApp Business account. In order to use this green check feature, you must be using the WhatsApp Business API.
6. Trustworthy and secure
The WhatsApp Business API enables end-to-end encryption to secure user and customer data. End-to-end encryption built into WhatsApp makes it possible to safely share customer information while still protecting their accounts. This ensures that stringent data protection standards are satisfied. Also, this feature will increase a customer’s sense of security and confidence.