If you’re a contractor looking to attract more local customers, then local SEO should be an important part of your marketing strategy. Local SEO is the process of optimizing your website and online presence to appear higher in local search results, making it easier for potential customers in your area to find you.
Claim your Google My Business listing Google My Business is a free tool that allows you to manage your online presence across Google, including search and maps. Claiming your listing will allow you to provide accurate information about your business, including your address, phone number, hours of operation, and reviews. This will make it easier for potential customers to find you when they search for contractors in your area.
Use local keywords on your website Make sure your website includes local keywords that are relevant to your business and location. This will help your website appear higher in local search results. For example, if you’re a contractor in Philadelphia, you might include keywords like “Philadelphia contractor” or “contractor in Philly.”
Get listed in local directories There are many online directories that specialize in listing local businesses. Getting listed in these directories can help improve your local SEO. Make sure your business information is consistent across all directories to avoid confusion for potential customers.
Encourage customer reviews Customer reviews can have a big impact on your local SEO. Encourage your customers to leave reviews on your Google My Business listing or other review sites like Yelp. Responding to reviews, both positive and negative, shows that you’re engaged with your customers and can improve your online reputation.
Create local content Creating content that is relevant to your local area can help improve your local SEO. This could include blog posts or social media content that talks about local events or news. This will help establish your business as an authority in your area and make it more likely that you’ll appear in local search results.